What Changes To Expect In 2018
In terms of growth, 2017 was no different than its precedent 2016. However, when it comes to progressive elements within the tech as far tailoring software development to acquire and retain new audiences, in 2018 will be a year where some of the most creative online casino games seen in past two years will strengthen their position, potentially diversify or upgrade their marketing efforts. Examples on some of these games to still the spotlight in 2018 are games concepts including mobile casino, new casinos, free spins, live casino and the marketing of different clever casino bonus. The interesting part why 2018 looks to promise being a game-changing year is due to the attention casino operators are allocating to two new type of audiences; 1) Women in their middle age or older and 2) the millennials that are rising in their professional life. Finally, one of the biggest 2018 trends to look for will be the financial and payment systems that online casinos will adopt considering the future gambler preferences. We highly recommend you stay tuned for these 2018 developments.
Why Millennials Will Dictate 2018 Game Designs
It is no surprise millennials are an audience where the casino games developers will have a major focus on. This is an audience that marks a significant change in how an online gambler will interact with a new casino game. As the new 2018 casino players will start to make their impact, we can count with new casino developments to be certainly focused on mobile device platforms with faster changing features that will appeal the modern user in which it is said to have a shorter attention span. Marketing is another area we will look for 2018 casino change developments. The research has shown that one of the game-changing marketing elements will be the way casinos create content.
Who Said Women Do Not Play Online Casino?
Back in the day, casinos only focused on the male audience because men had the bigger salaries. Fast forward to 2018 casino environment, what we’re seeing is quite a change in women participation that was not on scope on any impactful future projection for the online casino industry. Well., think again and today the trend tells us that 2018 most rapidly growing audience are women in their middle age. Since 2015 we have started to see this trend starting to make noise and causing a major stir in the last couple of years. Since then women gamblers increased by almost 50% in the UK. This is a very important trend as women casino gamblers have a very different gambling behavior tendency making marketing having to get back in the drawing board and come up with new ways to appeal to these new users, in fact a fair 2018 casino prediction is the increase in the creation New Casino games created just for women.